Alfaparf Milano was established in 1980, sparked by an idea from Roberto Franchina: we took our first steps in the north of Italy, then in the 90s, we broadened our horizons beyond national borders, becoming the first Italian cosmetics company in the world in the professional channel.

Since our early beginnings, we have taken steps to create an independent and integrated group, attentive to innovation and market trends: our numerous brands and the number of international companies and leaders in the beauty market who rely on our expertise to develop projects and products for the hair and body are evidence of this.

Our business divisions constantly interact with each other, circulating skills and transforming them into the best responses to the evolution in the industry; by doing so, we continue to improve the quality of the service offered by professional operators, leaving a better world for future generations.

Alfaparf Milano is constantly expanding. We have grown our expertise beyond borders with a presence in over 120 countries around the world.