All the group brands | Alfaparf Milano

What we do

Our brands

15 brands for hair and skin care

Haircare

Beauty must be a source of pleasure: this way it can also help us to face the other challenges in life. ALFAPARF MILANO PROFESSIONAL expresses a unique, human and independent point of view, which is created through its local presence. For 40 years, ALFAPARF MILANO PROFESSIONAL has been alongside hairstylists with effective services and products that facilitate their business and offer people the opportunity to express themselves however they wish.

Launched in March 2023, BENVOLEO is the first sustainable professional haircare brand from ALFAPARF MILANO that wants to bring an idea of transparent, responsible and participatory beauty to the haircare world, and proudly Made in Italy. It is characterized by a range of professional, customizable, high-performance and sustainable treatment products.

We offer smart & simple beauty, accessible to everyone: professional, immediate, and performing solutions that allow hairdressers all around the world to spread a beauty that can be enjoyed with a smile.

For more than a century of color & hair care excellence. Eugène Perma Professionnel has embodied French elegance, savoir-faire, boldness & inventiveness. Our DNA is an avant-garde hair dresser, Eugène Sutter, who revolutionized hairdressing in 1919, & favored women’s emancipation, with hot permanent waving. We proudly pursue his legacy: professional quality, expertise, creativity, audacity & passion for beauty.

SELECTIVE PROFESSIONAL is the brand owned – distributed throughout the world – by Tricobiotos S.p.A. which, for over 20 years, has been offering the best solutions for the professional market in terms of quality, safety and effectiveness. From color to treatments to styling, SELECTIVE PROFESSIONAL offers a complete range of exclusive professional products, developed to meet the needs of consumers around the world.

A brand characterized by professional distribution (through hairdressing salons) and retail (through selected beauty store chains) with an excellent value for money.

Launched in Brazil and now distributed in Central and South America, it was the first ALFAPARF MILANO brand destined for Retail. Strengthened by professional technology, it offers consumer products for hair care and toning.

Created in Mexico as an immediate response to the new market situation in the era of COVID-19, COLORAMORE is an ALFAPARF MILANO brand destined for Beauty Suppliers that supply stylists of all levels. It boasts formulas developed in Italy that guarantee recognized quality at a totally competitive and accessible price.

Skincare

Beauty in a method.

Since 1976, Dibi Milano has been a key player in the world of professional aesthetics and benchmark for cosmetic excellence. The DNA of Dibi Milano is contained in the name: DIBI, the “DIvisione BIotecnologica” (Biotechnological Division), the latest scientific cosmetic frontier, a synergistic combination of research and technology, made in Italy. To offer unparalleled results and a tailor-made method. The DIBI CENTER at DIBI MILANO is the beauty center par excellence, a symbol of excellence in service and consultancy, with specialized beauticians, real beauty consultants.

Love your Beauty.

Since 1984, Beauty and Cosmetics have been combined in Becos, the beauty professional who is close to women and enhances their femininity. Love and passion for beauty, combined with effective and high-quality products, are the ingredients of a successful recipe, which is exclusively Made in Italy. The BECOS Clubs are the places where you can find professionalism and tailor-made responses to start your beauty journey. Because for over 30 years, Becos has been in love with beauty. Every day.

Technology and Nature.

From the fusion of TECHNOLOGY, NATURE AND SCIENCE comes TEN SCIENCE. It draws from the most valuable active ingredients that nature offers us, enhancing them to their full potential, thanks to the most advanced technologies. It offers cutting-edge formulas for effective treatments and exclusive cosmetic solutions. The place where the brand lives is the TEN INSTITUTE, a reflection of the TEN soul, where nature embraces technology, for true beauty.

Sustainable, natural, Italian.

OLOS, from the Greek word meaning “all”, is the ancestral idea of a relationship between human beings and nature. Our authentic, sustainable and eubiotic approach generates clean, transparent, safe and effective formulas that respect the skin and the planet and listen to its needs. For natural, authentic beauty, and a more conscious future.

The new generation solar cosmetics that protect and love the skin and the sea. Products that contain a pool of innovative sunscreens that ensure maximum protection and reduce the impact on the marine environment thanks to very water resistant and biodegradable* formulas in salt water contained in a pack made with recycled and recyclable materials.

*According to OECD 306 Test conducted on all products with SPF (excluding SPF30 Compact Solar Foundation)

Performance beyond color. DECODERM is going beyond the limits of color and fulfilling every woman's desire for beauty, color and protection. Make-up and skincare come together to create an exclusive make-up line with innovative formulations and a treatment action. Multifunction products, developed in synergy with hi-tech applicators, ensure a professional result and simple, fast application. A harmonious range of shades enhances the beauty of every woman and allows her to create perfect looks for every occasion.

Tech

With almost forty years of experience in the professional beauty channel, ALFAPARF develops and markets latest-generation technologies and equipment for all the needs of the modern beauty center. Design, development, manufacturing and assembly: everything is Made in Italy to ensure partners the best certification and quality guarantees.

APG MEDICAL is the ALFAPARF medical division dedicated to the marketing of latest-generation Made in Italy medical devices. The brand’s mission is to assist the work of doctors by supplying high-quality equipment that perfectly meets their needs thereby improving the wellbeing of their patients. Research and development and quality are the pillars of APG Medical, allowing it to offer innovative, tested and high-quality equipment.

Pet

Iv San Bernard is one of the most well-known brands in the cosmetics sector for the pet world at an international level, which has been developing high quality products for the care of the fur of dogs and cats since 1995, with over 200 references. Iv San Bernard currently exports its excellence to over 40 countries and, thanks to the collaboration of professionals in the sector, it has also become a Grooming Institute which trains good groomers every year, transmitting to them the passion for the care and well-being of our animal friends. Iv San Bernard also offers accessories for dogs and cats and grooming equipment.